Connecting with Clients via Social Media: the Upside

Connecting with Clients via Social Media: the Upside

A while back, I was interviewed for a news article about lawyers using social media. It was at a time when attorneys were finally getting on to the Twitter train (and others were starting to notice). One of the questions posed was, “how do you, as a lawyer, use social media to benefit your practice.”

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Is It a Keyword or a Tag?

Is It a Keyword or a Tag?

If you have discovered the benefits, and yes, even the enjoyment, of writing a blog, then you have probably noticed the option for adding “tags” at the bottom of the entry template. Keywords are well-known to be the hooks which reel in searches to a relevant webpage. But how do tags help?

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Asking For More Clients and Greater Internet Success

Asking For More Clients and Greater Internet Success

I believe most lawyers really do care about people. And that caring – when it really is honest and sincere – will be the key ingredient that we can all build upon to have more clients, busier practices, and now with Google’s new Search Plus Your World, greater Internet success.

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Why Lawyers Don't (But Should) Use Social Media

Why Lawyers Don’t (But Should) Use Social Media

This post is sparked by a recent entry on Flip the Media, which discusses why lawyers don’t use social media. As an early adopter of nearly every technological development available (most of which turn out to be worthless), I still wonder why this question pops up so frequently.

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20 Steps for Lawyers To Get Online

20 Steps for Lawyers To Get Online

So you’ve been thinking about taking your talents to the internet, but you’re overwhelmed about how to get started. I’ve tried to boil it down to these 20 steps to get online.

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Avvo Ratings - Do They Matter?

Avvo Ratings – Do They Matter?

I will start with the disclaimer that this post is a little self-serving. I am a guest blogger for Avvo, and I am about to tell you a short story about why your Avvo rating matters.

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Marketing Your Lawfirm Using Social Media #HowTo

Marketing Your Lawfirm Using Social Media #HowTo

Social media marketing is all about relevance and connections, dominating discussions, and being the “it” that’s happening now. In short, it’s a world of what’s hot and what’s not. And, hey, what’s hotter than legal filings and the U.S. Code?

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Guest Webinar Alert: Recap of LegalTech New York 2012 with @LegalTypist

Guest Webinar Alert: Recap of LegalTech New York 2012 with @LegalTypist

Have you always wanted to attend LegalTech New York, but just couldn’t get there? Well, this year you’re in luck!

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10 Tips for Effective Legal Marketing Brainstorming

10 Tips for Effective Legal Marketing Brainstorming

Brainstorming is one of the most valuable and creative tools firms can harness to foster their brands, communicate their messages, and deliver impact in their law firm branding, marketing, and public relations.

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Client Proposal and Commitment (Parts III & IV)

Client Proposal and Commitment (Parts III & IV)

The last two components of my firm’s New Business Development program are Proposal and Client Commitment. I approach the Proposal (or asking for the sale) as an opportunity to 1) share with the prospective client how I propose to solve his legal issue, and 2) outline the cost involved in retaining my services.

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