landscape

Required strategies to survive the new legal landscape

Three actions attorneys can take to claim their turf and survive in the new economy: brand your firm, acquire more market share and increase referrals.

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Advertising: An Essential Investment in Your Practice

Advertising is not a vehicle to convert clients; it is simply a lead generation tool. Here are five rules I adopt when considering advertising campaigns.

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Super Bowl Ads Prove That Bad Publicity Does Exist

This year’s Super Bowl ads were taken with humor or even sent powerful messages, but others proved to kill the celebratory mood completely.

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ga2

Annual Google analytics insights for legal bloggers

Here are just a few quick ways lawyers can analyze their annual web analytics data to better understand the effectiveness of their online activities.

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josh

Webinar Alert: Being Smart With Social Media (1hr Ethics CLE in CA/FL/IL/TX and 1hr general CLE in WA)

This webinar will cover the latest decisions and opinions surrounding social media and the ethics rules governing legal marketing.

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The Pricing Gap: A Big Challenge for Small Practices

There has to be a better way to provide the consumer with a degree of predictability for the fees that we charge for our services and for us to have a more systematic and realistic approach to our fees.

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Passing Judgment: Lawyernomics Year in Legal 2014

2014 was a year of both old and new for law. Here’s our take on what we’ve seen this year and how these events may influence what’s coming in 2015 and beyond.

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How to send more internet business down your firm’s chimney

Websites are the front door to most businesses – law firms are no exception. Don’t overlook the power of a simple domain name change.

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Need some winter inspiration? How about Vegas in the spring at Lawyernomics!

It might be the middle of winter right now, but spring will be here before you know it. Have you reserved your ticket to Lawyernomics in Vegas yet?

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josh

Webinar Alert: If You’re Not on Facebook You’re Committing Malpractice (1hr Ethics CLE in CA/FL/IL/TX and 1 hr general CLE in WA)

Learn the growing number of ethics opinions addressing social media, and the obligation of attorneys to be familiar with them.

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