Three actions attorneys can take to claim their turf and survive in the new economy: brand your firm, acquire more market share and increase referrals.
Archive for the Advertising Category
Advertising is not a vehicle to convert clients; it is simply a lead generation tool. Here are five rules I adopt when considering advertising campaigns.
This year’s Super Bowl ads were taken with humor or even sent powerful messages, but others proved to kill the celebratory mood completely.
Learn how historic prohibitions on “runners and cappers” squelch performance-based legal advertising, and a better approach bars could use.
Join us January 9th to learn about industry rules and regulations that impact online social media and advertising activities.
Understand the rules of law firm differentiation. Don’t say you are a cost-effective alternative to large law firms. That is what they all say.
Google is doing away with keyword data in Google Analytics while it moves to a more secure search. What does this change mean for you?
This post will answer the online marketing riddle of how an attorney can promote their law practice without advertising.