Archive for the Advertising Category
Your clients have probably never been in our world before, except maybe to write a will or have a lawyer oversee the closing on their house. They don’t know what to expect, or how to find you in the first place–even if you would be the perfect lawyer for their case.
When and why a law office owner might choose to pay for an advertisement plan on any one of the numerous third-party sites.
Attorneys must always consider the ethics and should consider etiquette when using LinkedIn Skills & Expertise Endorsements.
Oh, Florida. So many things to love about the Sunshine State, and so much that is confounding. What to make of the persistence of Florida’s byzantine system of attorney advertising regulation?
Last year we made a decision to end our coverage in all print-based directory ads (Verizon SuperPages, the Yellow Book and others). I thought it would instructive to share the email exchange as a way to challenge your thinking when it comes to these print-based directory ads.
The lawyer that provides the consultation can ask the contact where they found the lawyer’s advertisement. This may seem like an obvious marketing research method, but it’s becoming increasingly important for businesses to keep track of the origin of their contacts.