The Benefits Of Pay Per Click (PPC) Advertising
When managed properly, Google’s PPC marketing platform works extraordinarily well and provides users with significant benefits.
05.16.13 | Advertising | Tanner Jones
Archive for the Advertising Category
Teaching Prospects How to Hire an Attorney
Your clients have probably never been in our world before, except maybe to write a will or have a lawyer oversee the closing on their house. They don’t know what to expect, or how to find you in the first place–even if you would be the perfect lawyer for their case.
05.14.13 | Advertising, Content Development, Legal Marketing, Video | Ben Glass
The Futility of Bar Ethics Opinions
What’s the downside of seeking a bar ethics opinion in advance of a new marketing initiative? The very real possibility that your state bar will caution you to comply with the most restrictive application of its rules possible.
05.6.13 | Advertising, Ethics, Legal Marketing | Josh King
Are You Maximizing Your Advertising Dollar with Paid Ads on Online Directories?
When and why a law office owner might choose to pay for an advertisement plan on any one of the numerous third-party sites.
02.21.13 | Advertising, Legal Marketing, SEO | Jacob Regar
Advertising vs. Marketing — Another Approach
If we’re marketing, we’re communicating that we have something which has value, not just for those who would hire us, but for “society at large”.
02.5.13 | Advertising, Legal Marketing, Social Media | Joe Masiuk
LinkedIn Skills Endorsements for Lawyers: What You Need to Know
Attorneys must always consider the ethics and should consider etiquette when using LinkedIn Skills & Expertise Endorsements.
02.5.13 | Advertising, Legal Marketing, Recommendations, SEO, Social Media | Gina Rubel
Florida Whiffs (Again) on Attorney Advertising Regulation
Oh, Florida. So many things to love about the Sunshine State, and so much that is confounding. What to make of the persistence of Florida’s byzantine system of attorney advertising regulation?
01.31.13 | Advertising, Legal Marketing | Josh King
Why I Turned Away from Print Based Directory Ads
Last year we made a decision to end our coverage in all print-based directory ads (Verizon SuperPages, the Yellow Book and others). I thought it would instructive to share the email exchange as a way to challenge your thinking when it comes to these print-based directory ads.
01.31.13 | Advertising | Justin McShane
Track Your Contacts Through Your Free Consultations
The lawyer that provides the consultation can ask the contact where they found the lawyer’s advertisement. This may seem like an obvious marketing research method, but it’s becoming increasingly important for businesses to keep track of the origin of their contacts.
01.15.13 | Advertising, Legal Marketing, Practice Management | Jacob Regar
Attorney Advertising Rights: 2012 Case Review
As I often tell groups of attorneys, state bars don’t have a free hand to regulate attorney speech. Believe it or not, we members of the bar have rights under the First Amendment.
Shocking, I know.
01.7.13 | Advertising | Josh King
