Understand the rules of law firm differentiation. Don’t say you are a cost-effective alternative to large law firms. That is what they all say.
Archive for the Advertising Category
Google is doing away with keyword data in Google Analytics while it moves to a more secure search. What does this change mean for you?
This post will answer the online marketing riddle of how an attorney can promote their law practice without advertising.
Your clients have probably never been in our world before, except maybe to write a will or have a lawyer oversee the closing on their house. They don’t know what to expect, or how to find you in the first place–even if you would be the perfect lawyer for their case.
When and why a law office owner might choose to pay for an advertisement plan on any one of the numerous third-party sites.
Attorneys must always consider the ethics and should consider etiquette when using LinkedIn Skills & Expertise Endorsements.