Learn how historic prohibitions on “runners and cappers” squelch performance-based legal advertising, and a better approach bars could use.
Archive for the Advertising Category
Join us January 9th to learn about industry rules and regulations that impact online social media and advertising activities.
Understand the rules of law firm differentiation. Don’t say you are a cost-effective alternative to large law firms. That is what they all say.
Google is doing away with keyword data in Google Analytics while it moves to a more secure search. What does this change mean for you?
This post will answer the online marketing riddle of how an attorney can promote their law practice without advertising.
Your clients have probably never been in our world before, except maybe to write a will or have a lawyer oversee the closing on their house. They don’t know what to expect, or how to find you in the first place–even if you would be the perfect lawyer for their case.
When and why a law office owner might choose to pay for an advertisement plan on any one of the numerous third-party sites.