Archive for the Advertising Category

Webinar Alert: The Ethics of Social Media & Attorney Advertising Rules

Join us January 9th to learn about industry rules and regulations that impact online social media and advertising activities.

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Differentiation: Is Your Small Firm Another Cost-Effective Alternative to Large Firms?

Differentiation: Is Your Small Firm Another Cost-Effective Alternative to Large Firms?

Understand the rules of law firm differentiation. Don’t say you are a cost-effective alternative to large law firms. That is what they all say.

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7 Things to Know About Google Keyword Data Tracking

7 Things to Know About Google Keyword Data Tracking

Google is doing away with keyword data in Google Analytics while it moves to a more secure search. What does this change mean for you?

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Be a Bespoke Attorney: Why Targeted Is Best

Be a Bespoke Attorney: Why Targeted Is Best

Ultimately, you are looking to unbundle yourself and make what you have to offer not be a mere commodity. You are looking to be the bespoke tailor in the world of Walmarts.

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Promote Your Law Practice on Social Media Without Advertising

Promote Your Law Practice on Social Media Without Advertising

This post will answer the online marketing riddle of how an attorney can promote their law practice without advertising.

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The Benefits Of Pay Per Click (PPC) Advertising

The Benefits Of Pay Per Click (PPC) Advertising

When managed properly, Google’s PPC marketing platform works extraordinarily well and provides users with significant benefits.

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Teaching Prospects How to Hire an Attorney

Teaching Prospects How to Hire an Attorney

Your clients have probably never been in our world before, except maybe to write a will or have a lawyer oversee the closing on their house. They don’t know what to expect, or how to find you in the first place–even if you would be the perfect lawyer for their case.

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The Futility of Bar Ethics Opinions

The Futility of Bar Ethics Opinions

What’s the downside of seeking a bar ethics opinion in advance of a new marketing initiative? The very real possibility that your state bar will caution you to comply with the most restrictive application of its rules possible.

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Are You Maximizing Your Advertising Dollar with Paid Ads on Online Directories?

Are You Maximizing Your Advertising Dollar with Paid Ads on Online Directories?

When and why a law office owner might choose to pay for an advertisement plan on any one of the numerous third-party sites.

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Advertising vs. Marketing -- Another Approach

Advertising vs. Marketing — Another Approach

If we’re marketing, we’re communicating that we have something which has value, not just for those who would hire us, but for “society at large”.

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