Understanding how people find and hire attorneys might just be the most important question related to growing your law practice. Even better: understand how the clients you want find and hire attorneys like you.
04.30.13 | Legal Marketing | Gyi Tsakalakis
If part of your marketing involves attracting clients using local search, you should check out Yoast’s Local SEO WordPress Plugin.
03.21.13 | Blogging, Legal Marketing, Software, Technology | Gyi Tsakalakis
Does Facebook really have a role in law firm business development? Or do lawyers just “feel like” they need to be part of the Facebook craze?
02.25.13 | Facebook, Legal Marketing, Social Media | Gyi Tsakalakis
No matter how you build your core web presence, if you’re driving visitors there, you should be tracking and analyzing your web analytics.
01.21.13 | SEO | Gyi Tsakalakis
In the real world, you have to play a role in the communication of the value of your services.
10.12.12 | Legal Marketing | Gyi Tsakalakis
I’m often asked about the what, where and how much time should be spent online. And of course, there’s no one-size-fits-all answer here. As you might suspect, it depends on a variety of factors. But I thought I might provide some guidance and things to consider in budgeting time investments online.
07.3.12 | Legal Marketing | Gyi Tsakalakis
It used to be, that all a lawyer had to do to attract new business was to be a great lawyer for her clients.Even today, to a large extent, this is how many people find out about a particular lawyer. However, in addition to (not instead of) hearing about a lawyer’s services via word-of-mouth, they might also hear about the lawyer in other ways.
05.2.12 | Technology | Gyi Tsakalakis
While one might tend to think that thirty plus years is enough time for lawyers to “get the hang” of professionally marketing and advertising their services, you don’t have to look very hard to find some pretty bad legal schlock.
04.11.12 | Advertising, Legal Marketing | Gyi Tsakalakis
In terms of questions you can ask potential clients, that can help you earn more business, “How did you find me?” is probably one of the most important. Understanding the sources from which potential client inquiries come is the first step in increasing the number of those inquiries.
03.14.12 | Advertising, Client Intake, Networking, Practice Management | Gyi Tsakalakis
So you’ve been thinking about taking your talents to the internet, but you’re overwhelmed about how to get started. I’ve tried to boil it down to these 20 steps to get online.
02.10.12 | Content Development, Legal Marketing, Networking, Public Relations, SEO, Technology | Gyi Tsakalakis
