Over the past several months we have received many questions about Google+, Google Places, and now Google+ Local pages. Lawyers want to know how and why they should claim their business pages, and how they can maximize their Google profile to best impact local search.
Greg is the founder of Sterling Market Intelligence, focused on the Internet’s impact on offline consumer behavior. He is a senior analyst for Internet2Go, an advisory service from Opus Research tracking the evolution of the mobile Internet. He is also a contributing editor for Search Engine Land, the leading online publication about the search marketplace. Until he left in 2006, Sterling ran BIA/Kelsey’s Interactive Local Media program. Before ILM he was a producer at TechTV. Prior to TechTV, Sterling was part of the pre-launch editorial team at AllBusiness.com.
And way back in the 1990s, Sterling was a practicing attorney — before leaving law to join the manic world of online marketing.
Lawyers who attend this free webinar will learn about:
– Why Google+ is critical to a law firm’s web presence
– How to set up a Google+ Pages account
– How to create and share meaningful content on Google+
– Examples from within the legal industry