Social media is no longer a fad. It’s a fundamental shift in the way we communicate and it is quickly becoming a powerful and cost effective tool to market your law firm! Every time you turn on the television companies are asking you to “like them on Facebook” or “follow them on Twitter”—what does that mean and why should you do it? We have all heard the startling statistics:
- Facebook recently announced they now have over 845 Million active users!
- LinkedIn adds another 1 Million users every 6 days!
- Over 200 Million people have set up a Twitter account!
- YouTube surpassed over 490 Million unique visitors per month!
As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if social media really takes hold? If you wait, what will you miss and how do you know if it’s right for you? What are the risks you need to be aware of? What about the ethical rules and regulations? How can you get started? How much time, energy and money should we devote to social media? How do you measure a return on investment? What expectations should you have?
Get these questions answered, and more!