Webinar Recap: How to Maximize Your Avvo Profile

By on June 14, 2012 in Avvo Legal Marketing Webinars, Reputation Management

Last week we hosted the webinar “How to Maximize Your Avvo Profile”.  It was the most well attended webinar we’ve ever hosted (yay!), and as a result there were more questions than we could answer in an hour. We’ve done our best to answer the rest of your questions below.  As always, if you would like more information, contact us at Avvo Customer Care.

Q: I am a new attorney with no awards or publications/speaking credits yet and I don’t plan to seek any. Does this mean my Avvo profile will never be complete? And my rating will never go up?

A: Although you may not be seeking awards, publications, or speaking engagements, they may come naturally as you continue to practice law.  For now, I would recommend you fill out any information that may be missing from your profile. This includes your education (both undergrad and law degree), work experience, and requesting peer endorsements from your peers which could impact your Avvo Rating.  Additionally, potential clients need to know about your practice areas, they want to look at client reviews and read your About Me section.

Q: Does the number of years you have been licensed impact the Avvo Rating?

A: Yes the total number of years you have been licensed is already incorporated in your Avvo Rating. However, we understand that years licensed doesn’t alone make you a good attorney.  Be sure you also include your Experience, Education, Speaking Engagements, Publications, Awards, and Peer Endorsements, to ensure your Rating includes your entire resume.  Still have questions about the Avvo Rating? We’ve got more info posted here: http://www.avvo.com/support/avvo_rating?ref=acol_related.

Q: How do I get a Clients Choice badge?  How many reviews needed?

A: You will need to have five or more client reviews of 4 stars or above in the past twelve months to get the Client’s Choice badge.  You do need at least one client review in this calendar year to have the latest year.

You can also check your eligibility by going to this link: http://www.avvo.com/partner_with_us/syndication

Q: Is there a different point allocation for endorsements from a lawyer you work with compared to outside attorneys?

A: Yes, we do take into consideration your relationship when awarding points for a peer endorsement.  We encourage you to get peer endorsements from a wide variety of colleagues, from law school buddies to opposing counsel. This provides a good snapshot of your network for potential clients. Note, you can max out on points from peer endorsements, so focus more on getting quality endorsements from your colleagues and you’ll find in the long term they will provide more value to you.

Q: What can you do with other ratings such as Martindale Hubble AV ratings?  Can those be used on Avvo?

A: Yes! Add your legal recognition under the Awards section of your profile including Martindale-Hubble, Best Lawyers in America, SuperLawyers, and those awards granted to you by your local and national legal associations too.

Q: Do I have the ability to be notified of questions posted by people in my local area?  Do I have the ability to filter questions by state?

A: Yes, when you sign up to receive email notifications of newly posted questions (we call that a subscription) you have the option to select the practice area and location. To create a new subscription, follow these steps:

1.    Log into your Avvo account: https://www.avvo.com/account/login
2.    Click on your name in the top right corner of the screen
3.    Select Subscriptions from the drop down menu

You then have the chance to customize your subscriptions and change how often you receive the email notifications.  This is what the subscriptions page looks like:

Q: Is there a way to filter the questions to tailor it better to a specialized practice area?  For instance, if my practice is in foreclosure, general real estate questions will usually be irrelevant.

A: We have heard a lot of feedback from attorneys who want more control over the types of questions they are able to subscribe to.  The solution is in the works, but we need your help to get there faster!  You may have noticed a new feature we released allowing you to tag questions.  The more questions we have tagged the closer we are to delivering you only the questions you want to answer.  See example below:

Q: With the Call Now (Beta) feature, what kind of connection is being made? Is it a computer to landline call?

A: Yes, when you click on the button “Call Now” Avvo will ask you for your phone number (you can enter your cell or landline number) and we will first dial your phone number before calling the user.

Q: What percentage of guides become staff picks and what is the staff looking for in awarding “staff pick”?

A: A very small percentage of guides are selected as Avvo Staff Picks.  Guides designated as Avvo Staff Picks contain content that is a cut above the rest.  The most important thing to remember when writing a Legal Guide is to focus on writing an article that will be relevant for potential and current clients to know and written in a way that is easy for them to understand.

Avvo Staff Picks usually have these elements in common:

•    Original and unique content – make sure other attorneys haven’t written the same guide before
•    Helpful or useful topic to consumers – think of recent laws that have changed or explain a difficult to understand legal process
•    Comprehensive and thorough – don’t leave them guessing on where to go to find out more
•    Easy to understand – use plain language and avoid the legal jargon
•    Well organized – don’t just throw information on a page, think about the best way to organize it
•    Correct grammar and spelling – check your work, or better yet have a friend or colleague read it over first

If you have a Legal Guide that you think should be selected as a Staff Pick, you can nominate it by emailing customercare@avvo.com.

Q: If I do a group claim for all attorneys in my firm, what happens to my current rating?  Is it averaged or treated separately?  Also, can we add the company logo for each member’s profile?

A: Group Claim is a process that makes it easy to claim the individual profiles for your firm’s attorneys.  Avvo does not have firm profiles, each lawyer maintains their own profile with their own rating and it will not be averaged when there is a group claim. You can add your company logo on each member’s profile by editing the photo on each profile, though we do not recommend this. Potential clients relate to a headshot more than a logo. A clean and clear headshot that makes eye contact with the user can have a great impact on how likely the user is to click on the profile and read more. There is additional space in the profile under the About Me section where we recommend including the firm’s logo along with additional videos and other photos.

Q: Can you discuss numbers of active users/hits you get? How large is your reach?

A: Each month, Avvo.com receives 3.5 million visitors, and more than 40,000 questions.

Megan Olendorf


Megan is the Marketing and Events Manager at Avvo.

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Comments (1)


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