Expanding your firm’s business with blogging

Posted in Blogging

Being a lawyer isn’t for everyone. Thousands of students make their way through law school only to find themselves wishing they had pursued a different line of work. On the other hand, some lawyers truly love what they do. They enjoy decrypting the law, helping clients, and at the end of the day, they enjoy accepting payment for their services.

For any of you who veraciously enjoy being a lawyer, it’s time to put down the briefcase for a minute or two and start to learn how to expand your law firm. Fortunately, you can do this without ever having to leave your desk. That’s right. An expansion of your client base can take place by starting a blog.

Benefits of Blogging

There are more than 759,000 people in the United States who are lawyers. Wow! To differentiate yourself from other lawyers, you need to prove that your services are better. And more importantly, you need to validate that you have what it takes to win cases consistently.

How do you prove this though? It starts by actually being good at what you do, which means winning cases. And then it involves spreading the word about how good you are via your blog. Not every post has to be a form of self-promotion. Instead, many of your posts should directly relate to your line of work, showing that you are an expert in your field.

When people come across your posts, hopefully they will find them interesting. As a result, they will share your posts with people who they think will enjoy reading them. In return, you’ll receive free advertising. Keeping this in mind, it’s vital that you include share buttons on your posts, as this will make it easier for readers to share them.

Blogging is also an excellent way to gain credibility, especially when you allow other professional, well-respected lawyers to guest post. When your readers see that you are associated with other credible lawyers, this will naturally enhance your own credibility. As any ethical lawyer will tell you, credibility goes further than anything in this profession.

As a lawyer, you know firsthand how exhausting your work can get. There are probably many days that you sit behind a computer screen for hours on end researching the ins and outs of specific laws. And while such research is valuable in helping you handle your cases, you can’t expect to do this for the rest of your life and not burn out. Fortunately, blogging provides an opportunity to break up the monotony.

Once you get in the habit of blogging, you’ll quickly find yourself craving the moments of the day when you pen a blog. From sharable details regarding one of your latest cases to talking about how you disagree or agree with certain laws, your blog allows you to truly express yourself.

If you’re not a strong writer, there’s no need to fret. You can still blog. In fact, I suggest penning a first-draft of each post and having a colleague or professional copywriter review and edit the content for online publication.

The Takeaway

Starting your own blog on your law firm website should be started sooner rather than later. From increased web presence to establishing a reputable brand for yourself, blogging can be one of your most valuable marketing tools.

Have you started your blog? If not, what is holding you back? Share with us! We would love to hear your comments below.

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