Archive for the Continuing Edcuation Category

Competence First, Then Marketing

Competence First, Then Marketing

Worry about your website, SEO and social media if you must, but first and foremost make sure you know your area cold. Because there’s no muddling around, no figuring it out as you go along. Hard as it may be to turn away business, don’t take on matters that you haven’t the confidence and know-how to handle.

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