Archive for the Client Intake Category

Call Tracking & Local SEO:  Have Your Cake and Eat It Too

Call Tracking & Local SEO: Have Your Cake and Eat It Too

Given the value of an incoming call from a potential client, call tracking is one of the most cost-effective and powerful ways to measure the performance of your online marketing.

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Efficient Lead Management Generates More Conversions

Efficient Lead Management Generates More Conversions

A Lead Management System (LMS) is the sequence of contacts that a prospective client goes through when they make contact with your firm, from the initial contact to client retention.

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Avoid Internet Scams Aimed at Attorneys

Avoid Internet Scams Aimed at Attorneys

The efficiency of search engines ensures that an attorney’s contact information can be found with ease and this pretty much guarantees that every attorney has been or will soon be contacted by a con artist.

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We Are Problem Solvers

We Are Problem Solvers

Your ability to retain more clients is directly proportionate with your ability to convey to the client a realistic and workable solution to the client’s legal problem.

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Turning More Consults into Clients

Turning More Consults into Clients

A prospective client is your firm’s most valuable marketing asset. You’ve spent a lot of time and money to acquire the prospect, now how do you best maintain this effort during the critical time frame between the initial prospect contact or meeting and the final client decision?

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The Most Wonderful Time of the Year – 2013 Marketing Planning, Part 2

The Most Wonderful Time of the Year – 2013 Marketing Planning, Part 2

As the saying goes, “If you aim at nothing, you’ll hit it every time.”

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If You’re Not Mobile, You’re Missing Out

If You’re Not Mobile, You’re Missing Out

You undoubtedly already know that having a website is a must, but if your website is not optimized for mobile devices, you are missing out on a huge segment of your potential market.

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9 Things to Consider Before Trying to Make a Phone-Based Sale

9 Things to Consider Before Trying to Make a Phone-Based Sale

It is important when handling a lead to remember 9 things before you even think of picking up that phone for a consultation.

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4 Ways to Boost Your Level of Client Service and Increase Client Loyalty

4 Ways to Boost Your Level of Client Service and Increase Client Loyalty

Review your client service plan and spot any areas that can use improvement to garner greater client loyalty. Of course, nothing here is meant to discount the overwhelming importance of providing excellent legal services and being a results-driven legal practice.

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Making the Right First Impression

Making the Right First Impression

Prospective clients are your firm’s most valuable marketing asset. Everything you do from the initial phone response through consultations and follow-up messaging registers the impressions that will ultimately determine whether you get the business.

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