Given the value of an incoming call from a potential client, call tracking is one of the most cost-effective and powerful ways to measure the performance of your online marketing.
Archive for the Client Intake Category
A Lead Management System (LMS) is the sequence of contacts that a prospective client goes through when they make contact with your firm, from the initial contact to client retention.
A prospective client is your firm’s most valuable marketing asset. You’ve spent a lot of time and money to acquire the prospect, now how do you best maintain this effort during the critical time frame between the initial prospect contact or meeting and the final client decision?
As the saying goes, “If you aim at nothing, you’ll hit it every time.”
It is important when handling a lead to remember 9 things before you even think of picking up that phone for a consultation.
Review your client service plan and spot any areas that can use improvement to garner greater client loyalty. Of course, nothing here is meant to discount the overwhelming importance of providing excellent legal services and being a results-driven legal practice.