Archive for the Client Intake Category
Given the value of an incoming call from a potential client, call tracking is one of the most cost-effective and powerful ways to measure the performance of your online marketing.
A Lead Management System (LMS) is the sequence of contacts that a prospective client goes through when they make contact with your firm, from the initial contact to client retention.
A prospective client is your firm’s most valuable marketing asset. You’ve spent a lot of time and money to acquire the prospect, now how do you best maintain this effort during the critical time frame between the initial prospect contact or meeting and the final client decision?
As the saying goes, “If you aim at nothing, you’ll hit it every time.”