It’s quite clear in today’s world just how important SEO is in terms of gaining more visibility for your firm’s website. Many firms go to great lengths to improve SEO as much as possible, and it’s not uncommon to embrace certain methods that can be viewed as shortcuts simply to increase the flow of traffic. With the recent release of Google’s Panda 4.0 search algorithm, however, webmasters and SEO specialists are scrambling to ensure that the update doesn’t throw their sites off track.
Google’s Panda algorithm basically works to keep low-quality content from popping up at the top of a search. Fortunately, there are a few things you can do in order to ensure that your firm’s site isn’t affected in a negative manner, each of which will help to build a better, more professional site in the first place.
Focus on Creating Quality Content
The bottom line with Google’s new update is that it will seek out poor-quality content, and lower search rankings accordingly. Your firm’s website should already have a blog, and focusing on creating high-quality content from here on out is one of the best routes you can take if you’re looking to get an edge with Panda. Stick to posts that are 600-1,000 words in length and provide the reader with useful information. Perhaps most important of all, avoid “keyword stuffing,” which Panda can pick up on rather easily. Finally, use a snappy headline to gain the attention of potential readers, which will in turn help to improve your site’s SEO.
One of the best ways to improve SEO by sticking to Panda’s guidelines is to utilize backlinks as often as possible. Backlinks help to build indexing for your site, as the top-ranking sites typically feature thousands of backlinks that have been built up over time. As one might expect, this isn’t something that happens overnight — it can take months before any noticeable differences occur. There’s no better time than now to get started, however, so take the time to include backlinks in your posts whenever applicable. Just as with “keyword stuffing,” using too many backlinks can cause more harm than good, so be reasonable.
Stay Clear of Manual Penalties
Manual penalties can come from Google whenever a website is either loaded with ads or rife with poor-quality content. If you get slapped with a penalty, your website can become almost impossible to search for. You can beat Panda to the punch by taking the time to ensure that these issues don’t apply to your site in the first place. If you get hit with a penalty, you’ll have to go back into your site and remove any of the offending factors. Whatever you do, don’t buy links, as this can easily trigger a manual penalty.
In the end, Panda 4.0 will actually be better for law firms and other small businesses, as it makes for a more user-friendly search feature. Take the time to learn the rules, and you shouldn’t run into any issues.
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