Free Legal Marketing Webinars
May 31: How to Maximize your Avvo Profile
This webinar will take place on Thursday, May 31st at 10:00AM PT.
Avvo is the largest legal Q&A forum where lawyers can showcase their expertise by answering questions from prospective clients in their area. Avvo delivers more than 175,000 contacts to attorneys each month. For those who are not familiar with Avvo, or for others who actively participate in the site, learn the latest about Avvo’s free marketing platform that connects lawyers directly with people seeking their services.
Lawyers who attend this webinar will learn about:
- Free Avvo Profile
- The Avvo Rating
- Answering Questions in the Q&A Forum
- Self-Publishing a Legal Guide
- Technical widgets and badges from Avvo for your own website
- Raising your profile on Avvo
- Contributor Points – what do they mean and what can you do with them?
- Group Claim for legal marketers
June 7: Social Media 101 for Lawyers
This webinar will take place on Thursday, June 7th at 10:00AM PT.
Many lawyers want to participate in social media, but are not quite sure how to get started. In this 101 session, learn how to set up your social media channels, start engaging with others and see your online network grow.
Lawyers who attend this webinar will learn about:
- How to set up a Twitter, Facebook, Google+, LinkedIn account
- Examples of content to share in the different channels
- Social media etiquette
- Brief overview of other social media channels
June 14: How to be a Great Legal Blogger
This webinar will take place on Thursday, June 14th at 10:00AM PT.
What are cost effective ways to get up and blogging? Learn how to customize a blog to achieve your professional goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that is interesting, compelling and timely. What should you write about and how often? Track your success with easy to install (and free) Google Analytics. Manage comments without getting overwhelmed by spam.
Lawyers who attend this webinar will learn about:
- How to set up a semi-customized blog
- Best practices for using the blog to increase your network, enhance your reputation and drive business
- Tips for content creation and time management
June 21: 10 Essential Social Media Best Practices for Lawyers
This webinar will take place on Thursday, June 21st at 10:00AM PT.
The explosion in social media sites and applications, including LinkedIn, Facebook, YouTube, Google+ and now even Pinterest, offers a wealth of opportunity for legal marketers, but can be overwhelming. Using real-world examples, this presentation gives lawyers an easy-to-implement game plan for deciding which social media channels to participate in, how to do so successfully in a time-efficient manner and how to measure the results.
Lawyers who attend this webinar will learn about:
- Setting goals and identifying target markets in social media
- Tips for content creation and engagement
- Examples of lawyers doing it right, and others that show what not to do
- Tools for measuring and monitoring return on investment
June 28: Call Tracking for Lawyers
This webinar will take place on Thursday, June 28th at 10:00AM PT.
If you are only tracking clicks and visits to your website generated by your online marketing you are only getting part of the story – and only realizing part of the potential from your efforts. Call tracking and analytics enables you to measure the offline results of your online campaigns, improve your marketing return on investment, and maximize the channels that are driving the most valuable leads to you practice. And best yet, call tracking and analytics is cost effective and relatively easy to implement.
Lawyers who attend this webinar will learn about:
- How to implement call tracking
- The analytics that are available – and what the data can tell you
- Ways to leverage call tracking and analytics to improve your return
July 12: Practical Guide to Mobile Marketing for Lawyers
This webinar will take place on Thursday, July 12th at 10:00AM PT.
Learn how to use mobile marketing to reach potential clients and develop the right mobile marketing strategy to meet individual practice needs and budgets. Learn the essential mobile marketing best practices, including how to optimize websites for mobile devices, keys to mobile SEO and search marketing success and the opportunities and challenges associated with mobile applications.
Lawyers who attend this webinar will learn about:
- The latest statistics in mobile marketing and why it’s important
- How to create a mobile marketing strategy for your business
- Examples of lawyers with compelling mobile websites and applications
July 19: “Preserve the Core”: How to Set up a Core Web Presence
This webinar will take place on Thursday, July 19th at 10:00AM PT.
If you are serious about online marketing, you must have a Core Web Presence. This can be a website, blog or even directory profile — but all marketing channels must lead to your CWP. Learn how to build a CWP, tie it into your social networks, make it search engine optimized and monitor its performance.
Lawyers who attend this webinar will learn about:
- The evolution of Web 2.0 and online marketing
- Why lawyers need a CWP, and how to determine what that is
- How to point all online activities to the CWP
- Real examples of lawyers with a CWP
July 26: Google Website Analytics for Lawyers
This webinar will take place on Thursday, July 26th at 10:00AM PT.
Do you know how many people visit your website? Where those visitors come from? Which marketing efforts are sending you the most referrals or how to measure the quality of those referrals? Questions like these can be answered with website analytics, which allows you to track the efforts of your online marketing. And luckily, Google provides a free, easy-to-use tool to do just that. Google Analytics can help lawyers market their practice more efficiently.
Lawyers who attend this webinar will learn about:
- How to install Google Analytics
- Tracking the success of your online marketing initiatives and investments through Google Analytics
- Beginner and Intermediate tips
August 2: Social Media & Attorney Advertising Rules: Ethical Issues (1hr CLE)
This webinar will take place on Thursday, August 2nd at 10:00AM PT.
Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media.
Lawyers who attend this webinar will learn about (and also earn 1hr CLE credit):
- Online Advertising: How rules differ for paid online marketing, and ways in which they are much the same.
- Attorney & Law Firm Websites: How to treat attorney websites – solicitation, in-person communication or material requested by a potential client.
- Social Media: Social media (Twitter, Facebook, blogging, etc.) raises a host of issues with respect to advertising rules. Topics will include thoughts on ways to use these tools while still complying with advertising and solicitation rules.
August 16: Search Engine Optimization and Search Engine Marketing Best Practices for Lawyers
This webinar will take place on Thursday, August 16th at 10:00AM PT.
Understand the fundamentals of Search Engine Optimization and pay-per-click Search Engine Marketing so lawyers can adopt SEO and SEM best practices and their own online search strategy instead of relying on expensive consultants.
Lawyers who attend this webinar will learn about:
- SEO and SEM fundamentals
- Search challenges and opportunities unique to the small law firm
- The significance of local search and Google Places
- Reveal unethical practices which may get your site penalized
- Cover free and easy to use tools vital to SEO success
August 23: Working with the Media – Public Relations for Lawyers
This webinar will take place on Thursday, August 23rd at 10:00AM PT.
With so much discussion about search engine optimization and search engine marketing, some lawyers may forget traditional methods to get your name and your firm in front of the right people: public relations. Working with the media to provide content, an opinion or your expertise can be just as powerful, if not more, as being on the first page Google’s search results or featured in a television advertisement. But of course, as with any other marketing tactic, creating a rapport with the media takes time and a continuous effort.
Lawyers who attend this webinar will learn about:
- Identifying your PR goals and targets
- Developing succinct messaging and effective communication tactics
- Creating opportunities with various media and publishing outlets
- How PR can lead to increasing your network of referrals and new clients
September 13: Integrated Marketing for Lawyers
This webinar will take place on Thursday, September 13th at 10:00AM PT.
Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and having a business page on Facebook. But not many lawyers know where to focus their marketing efforts and how to strategically piece together each initiative so that they support the firm’s overall brand and key messages. In this webinar you’ll hear Mark Britton, Avvo Founder and CEO, discuss how lawyers can develop an integrated marketing plan that will drive more business.
Lawyers who attend this webinar will learn about:
- The elements of an integrated marketing plan
- How to set objectives and identify a target audience
- Opportunities with social media, video and mobile marketing
- How to measure and monitor for success
September 20: Online Reputation Management for Lawyers
This webinar will take place on Thursday, September 20th at 10:00AM PT.
The web is a huge open publishing platform on which almost everyone can share an opinion. Given this inherent lack of control, what can lawyers do to monitor and maximize their online reputation? From answering questions on Avvo, to tweeting and blogging, learn the best ways to “own” your online presence. Implement tips and tactics to also maximize positive online reviews and determine the best response to negative or lackluster reviews that demonstrates your professionalism and willingness to solve problems.
Lawyers who attend this webinar will learn about:
- Best practices for managing your specific name and firm brand online
- How to utilize highly authoritative websites to proactively put your best online foot forward
- How to handle negative information, and even create positive opportunities if they arise
- How to manage and maximize online reviews
Comments (2)
Hello,
Do you plan on scheduling the Website Analytics for Lawyers Webinar again in the near future? I have a conflict on 4/19/12 and I am very interested in watching it.
Thank you,
Meredith Moriarty
Hi Meredith,
Yes, we’ll cover Website Analytics again this summer. We’ll have the schedule filled out by next week so you can add it to your calendar.
Thanks,
Megan