Just when you thought you “got it” – Twitter and Facebook have announced major changes to their platforms. In this blog, I’m focusing on Twitter. Stay tuned for more information about “Facebook Timeline.” For now, check out https://www.facebook.com/about/timeline.
Twitter is in the process of rolling out a large-scale redesign to its 140-character social network. While the new platform is available immediately on mobile devices, they’ll be rolling the full changes out to the public over the next few weeks. The five primary areas of the redesign include Home, Connect, Discover, Me and Tweet.
As Twitter describes it, “is where you view Tweets from the people you have chosen to follow. It’s your personal collection of Tweets, featuring the latest news, commentary and information from the sources you care about …. With immediate access to your favorite features from the left-hand side. Photos, videos and conversations are embedded directly in Tweets so you can see the whole story at a glance. And now everything in Home will appear consistently across computers, iPhones, and Android mobile phones.” Look for the birdhouse icon.
This is illustrated with the “@” icon. This section is “where you get in on the conversation.” It will show you who has followed or mentioned you, retweeted or favorited one of your tweets. Some say you should follow everyone that follows you but I disagree. Follow those who you have an interest in building relationships with. Remember, social media is just that – “social.” Think of it like being out at a public networking function, you wouldn’t go home with the business cards of everyone in the room – nor would you want to. When you are followed by someone you’re interested in getting to virtually know – then send them a message or respond with a tweet to get the conversation going.
I just love that word and I love the way Twitter has positioned it, “Simplicity meets serendipity …. lets you tap into a stream of useful and entertaining information, customized just for you.” This is a page with tailored content drawn from your geographic location, the hashtags you follow, what is happening in the world, and much more. Since this is a knowledge-based smart tool – it will develop content over time similar to Zite.com. Discover is illustrated with the “#” icon which we have all come to know at the Hashtag. For those of you who want to stay on top of these changes, follow #FlyTwitter, #NewTwitter and #NewLook. And for those of you who wish to follow what’s happening here with Avvo, follow #Avvo.
This is the section of Twitter that tells your social story. It’s your profile where you will find your lists, followers, favorites, direct messages (DMs for short), etc. Twitter positions this section as “All about you.” This is an important section of your social media platform and online presence. Be sure to optimize it with a great photo (named strategically), and a compelling profile description that includes key words on how you want people to find you. If you’re a lawyer, be sure to include “lawyer,” “attorney”, “solicitor”, and some of your key areas of focus. The same holds true for other professional disciplines – include all the ways people might search for you. This section is illustrated with the icon of a person’s silhouette.
That’s the last icon which is a feather in a box. I wonder if we’ll be adopting a new cliché instead of “feather in your cap.” This is where you connect with the world, share your story, link to articles of interest, converse with your followers, get in on the conversation, include hashtags, share photos, link to videos, and the list goes on. This is also where you use your “Twitter Jargon” such at “RT”, “OH”, “DM”, “TX” and let us not forget “IMHO.” (No, IMHO is not a type for LMAO.)
There’s lots more to talk about like Twitter and Facebook Brand Pages, Expandable Tweets, Embeddable Tweets, but for now, check out the links I’ve provided to get you started in understanding how to harness all that social media has to offer in order to grow your online presence, build relationship and increase your thought leadership.
About the author
Gina F. Rubel, Esq., owns and operates Furia Rubel Communications, Inc., a legal marketing and public relations agency. An author, communications strategist and lawyer, Gina and her team have won numerous awards for media relations, web and graphic design, strategic planning, marketing and leadership. A nationally sought after speaker, Gina also blogs for The Legal Intelligencer and The Huffington Post. You can follow her on Twitter @GinaRubel, call her at (215) 340-0480, or go to www.FuriaRubel.com.