Now, this is not Adam Smith economics (although we may touch on heady subjects from time to time), it is the economics of the time-strapped, budget-conscious solo or small firm lawyer who wants to attract more clients and run his or her practice more efficiently. There will be tidbits for the big firm lawyer, but Lawyernomics is a response to the palpable frustration among solo and small firm lawyers who want practical, actionable advice. We wanted a blog where lawyers can read an idea today and begin implementing it tomorrow.
To realize this vision, we decided to bring in writers from outside of Avvo. We know a lot about online marketing and social media, but we believe that some of the greatest ideas come from collaboration. If it takes a village to raise a child, it takes a really aggressive, business-savvy village to help you build a successful legal practice.
The Lawyernomics village is an invitation-only group of thought leaders who will write regularly about all sorts of business topics. Each writer is a practicing lawyer who has a great sense for business, or a practicing business person who has a great sense for lawyers. I’m excited to introduce them mostly in alphabetical order:
Gabriel Cheong – Gabriel is the principal attorney at Infinity Law Group, a Massachusetts law firm specializing in family law and estate planning. Gabriel is an avid blogger and speaker who educates lawyers about legal technology and marketing.
Jason Epstein – Jason is a Washington attorney and Partner at the Premier Law Group, a law firm specializing in personal injury. Jason has successfully used a variety of low-cost marketing, advertising and PR tactics to attract new clients to his firm. Jason’s guest webinars for Avvo have explained how to attract more clients and how attorneys can manage their time more effectively.
Stephen Fairley – Stephen is a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute. Through his Rainmaker Retreats and best-selling books and audio tapes, Stephen has helped more than 6,000 attorneys generate more referrals to their practices.
Steven Gursten – Steven is a partner of Michigan Auto Law and is recognized as one of the nation’s top experts in serious car accident and truck accident injury cases. Michigan Auto Law recovered the top-reported car accident or truck verdict in 2008, 2009 and 2010, according to Michigan Lawyers Weekly. Steven’s knowledge of applied legal marketing strategy and tactics is second to none.
Aaron Kelly – Aaron is an Arizona attorney who deals extensively with internet-related legal issues and is the founder of The Kelly Law Firm. Aaron is also the CEO of A2zing, a web consulting and marketing Company focusing on SEO, reputation management, social media and web design. As a self-styled “geek,” Aaron knows his stuff when it comes to technology.
Josh King – Josh is Avvo’s GC and VP of Business Development. He is handsome, witty and practical.
Beckley Mason – Beckley is the Director of Client Outreach for GJEL Accident Attorneys, a California firm specializing in personal injury. Beckley handles much of GJEL’s marketing and is an avid blogger.
Gerry Oginski – Gerry is a 23-year lawyer specializing in personal injury and medical malpractice. In addition to running his practice, Gerry is the founder of The Lawyer’s Video Studio, a video production company that helps lawyers create and use video to market their practices.
Gina Rubel – Gina Rubel is the President and CEO of Furia Rubel, a PR and marketing agency with extensive experience serving lawyers. She’s also a non-practicing attorney. Gina has nearly 20 years of integrated communications experience.
Rich Sierra – Rich is the founder of Richard Sierra & Associates, a Florida law firm that focuses exclusively on business law. Before opening his law practice, Rich founded HealthcareRecruitment.com, a national jobs database for healthcare professionals. Rich has a wealth of hands-on experience in legal marketing and practice management.
Tyson Snow – Tyson is an intellectual property and employment law litigator at Mumford West & Snow, LLC in Utah. His IP litigation practice focuses on trademark disputes, cybersquatting, copyrights and other technology-related issues. Tyson is also the founder of Social Media, Esq., a blog about social media for attorneys.
Brian Tannebaum – Brian is a founding partner of Tannebaum Weiss. He represents clients in the defense of criminal cases in state and federal court and in matters before The Florida Bar and The Florida Board of Bar Examiners. He is an accomplished blogger and frequently speaks on ethics issues, including the unethical use of social media.
Mark Britton – Mark is me (and Avvo’s CEO). Even though I was alphabetically first on this list, I decided to be last so that Brian Tannebaum would not be pouty.
As you can see this impressive list only supports Avvo in its dedication to educate attorneys about legal marketing and practice management. We believe that law is a business, and you either understand that and embrace it or work for lawyers who do. We also believe that when attorneys are smart about the *business* of law, as much as the law itself, everyone benefits.
If you believe all of this too, please enjoy Lawyernomics. As in all things Avvo, we look forward to your feedback whether good, bad or indifferent. We can only become better businesspeople by listening to you.