It wasn’t too long ago when law firms that had a website stood out for that reason alone. However, that is no longer the case as more and more law firms are waking up to the incredible power the Internet has to help them attract clients.
Read Full StoryWell, I learned a lot. But let me give you give you a dose of what I derived, from each speaker, in one sentence or less (yes, I occasionally write in fragments) with, of course, liberal use of semi-colons.
Read Full StoryThere was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. That time is long gone in the legal industry as well as most other industries.
Read Full StoryWhile digging into the Social Media Examiner’s 2012 Social Media Marketing Industry Report, I was particularly interested to see that outsourced social media marketing for attorneys has grown from 14% in 2010 to 28% in 2011 to 32% in 2012.
Read Full StoryToday, at Avvocating 2012: Legal Marketing in the Era of Social Media, Avvo and LexBlog announced the results of the 2012 Legal Market Survey Report.
Read Full StoryIt used to be, that all a lawyer had to do to attract new business was to be a great lawyer for her clients.Even today, to a large extent, this is how many people find out about a particular lawyer. However, in addition to (not instead of) hearing about a lawyer's services via word-of-mouth, they might also hear about the l
Read Full Story
In my experience, many clients are able to support the initial retainer (whatever the amount) but once you get to the third or fourth month in the legal process, the clients’ cash flow begins to thin out.
04.27.12 | Billing, Practice Management | Rich Sierra
Looking at the line-up of speakers and topics, it is obvious that attendees will have access to a ton of good information as well as networking opportunities. You will definitely want to capture that content (and the contact information resulting from your networking efforts).
04.26.12 | Avvo Legal Markeitng Webinars, Avvocating | Tyson Snow
We all know that referrals continue to play a huge part in new business for attorneys — and because they are based on trust, it is important to cultivate both offline and online sources to feed your referral activity.
04.24.12 | Legal Marketing | Stephen Fairley
Whenever I embark on a new marketing venture, I try to accomplish more than just one-touch advertising. What do I mean by that?
04.23.12 | Legal Marketing, Networking | Gabriel Cheong
If you’re like me, you get lots of e-newsletters. There are some I look forward to receiving and some that make me look immediately for the “Unsubscribe” link. So why do some email newsletters fail while others succeed?
04.19.12 | Legal Marketing | Stephen Fairley
With only a couple weeks until the Avvocating Conference, between now and then we’re going to highlight the various speakers and their presentations.
04.18.12 | Avvocating, Legal Marketing, Networking, Practice Management | Avvo Admin
Last week, Google announced that Google+ (aka, “Google Plus” or “G+”) has reached 170 million users. By any measure, that is a truckload of users; but it is staggering when you consider that G+ is less than a year old.
04.18.12 | Legal Marketing, Networking, SEO, Social Media, Technology | Mark Britton
Do referrals come easily to you? If so, you’re one of a lucky minority. Attorneys need and rely on referrals for new business, but not many realize the concerted effort it takes to create a law firm marketing system that generates referrals.
04.17.12 | Legal Marketing | Stephen Fairley
In recent years QR codes have become common in consumer advertising and packaging, because the dissemination of smartphones “has put a barcode reader in everyone’s pocket” for the first time. Its fast readability and large storage capacity compared to standard UPC barcodes, has made it a natural tool for web advertisers.
04.16.12 | Advertising | Linda Chalat
While the ABA Ethics 20/20 Commission is evaluating the taking of baby steps toward non-lawyer ownership of law firms, GCs of 9 large US companies have submitted comments strongly opposed to such a move.
04.11.12 | Practice Management | Josh King
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Mark Britton Avvo |
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Josh King Avvo |
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Jason Arango GJEL Accident Attorneys |
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Linda Chalat Chalat Hatten & Koupal PC |
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Gabriel Cheong Infinity Law Group |
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Jason Epstein Premier Law Group |
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Stephen Fairley The Rainmaker Institute |
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Steven Gursten Michigan Auto Law |
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Aaron Kelly The Kelly Law Firm |
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Gerry Oginski Lawyers Video Studio |
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Gina Rubel Furia Rubel |
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Rich Sierra Florida Small Business Legal Center |
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Tyson Snow Mumford Rawson LLC |
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Brian Tannebaum Tannebaum Weiss |
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Gyi Tsakalakis AttorneySync |