I will start with the disclaimer that this post is a little self-serving. I am a guest blogger for Avvo, and I am about to tell you a short story about why your Avvo rating matters. My firm was recently retained to handle a large commercial real estate dispute in Colorado. While we have attorneys licensed in Utah (where we are based), California, New York, Idaho, Arizona, and Texas, we do not have anyone licensed in the Centennial State.
So we did what any lawyer in a similar position would do; we started a search for local counsel. I told one of our associates to find someone in Colorado that was reliable, affordable, and that we could trust. He went to our alumni network page (we happen to share the same law school) and found several names. After narrowing the field down to three, he called each and discussed our needs. He then came back to my office and the following conversation ensued:
Me: Did you find us local counsel? We need to get this Answer/Counterclaim filed ASAP.
Associate: I talked with three different attorneys, all of whom are willing to serve as local counsel and get this filed today.
Me: Okay, so who are we going with?
Associate: Well, I looked these guys up on Avvo, and these two had rankings in the sixes. On the other hand, this attorney’s rating was almost nine; I think we should go with him.
Me: Who is going to cost more? (Obvious question coming from a partner, no?)
Associate: They are all pretty close.
Me: Okay. Let’s go with the nine.
Mind you, this associate does not know that I am a guest blogger for Lawyernomics on Avvo, does not know that I frequently answer questions in Avvo’s Q&A, and does not know that I will be speaking at Avvocating 2012. For whatever reason, Avvo.com was his go-to source for determining the skill, experience, and reliability of our local counsel.
I have always given some attention to my Avvo rating. Following that experience, you can be sure that I will do so even more.
For more information on Avvo ratings, check out Avvo’s What is the Avvo Rating? page. And for those of you who have not signed up with Avvo, I suggest you do. It has been independently confirmed (to me) that other attorneys are using it.
About the author: Tyson B. Snow is a founding partner at Mumford West & Snow, LLC, in Salt Lake City. His practice focuses on management-side employment litigation and all facets of tech-related and IP litigation. He regularly presents and writes on the interplay of social media and the law and authors the Social Media, Esq.™ blog. You can follow him on Twitter at: @tysonESQ.