40 years of legal marketing – Access, advertising, and Bates v. Arizona

August 10, 2017 at 10am PT / 1pm ET

This summer will mark the 40th anniversary of Bates vs. Arizona when the Supreme Court formally established attorneys’ First Amendment rights to advertise.  The case stemmed from a legal aid “clinic” that placed an advertisement in the Arizona Republic, advertising the availability of their services. The ad was placed in direct violation of a State Bar of Arizona rule that prohibited lawyers from advertising their services. The case ultimately made its way to the US Supreme Court who overturned the rulings, finding that the ban on advertising violated attorneys’ First Amendment rights.

Legal advertising and marketing have come a long way since Bates v. Arizona and a number of cases have subsequently clarified, limited and even expanded that landmark ruling. Most importantly, Bates represents a watershed moment for public access to legal information.

In this webinar, you will learn:

  • The history behind a Supreme Court case that directly affects how lawyers talk to prospective clients.
  • How the law has evolved since Bates v. Arizona.
  • How you can ethically communicate to prospective clients.

Please note: This webinar is NOT eligible for CLE credit.