I have a calendar item in Outlook to remind me to Google my headshot every six months. Unfortunately, I don’t always like what I discover. During the last two years, I have found impersonators using my headshot on various websites and social media platforms. I suggest you follow the same practice in an effort to […]
The problem is that the lawyers who hire the SEO firms that say they will “get you on the first page of Google” do not understand the potential long-term consequences of Black Hat SEO tactics.
Attorneys must always consider the ethics and should consider etiquette when using LinkedIn Skills & Expertise Endorsements.
Welcome to Avvo’s Lawyernomics . . . I think you will find it pretty cool. The name really says it all: Lawyernomics focuses on the economics of lawyers.
My colleagues at Furia Rubel Communications and I are often hired by law firms to conduct communication assessments that provide strategic marketing plans. One thing we often learn during the assessment is that many firms are not using a Contact Relationship Management system, or CRM, (also referred to as Customer Relationship Management and Client Relationship […]
This year’s Super Bowl ads were taken with humor or even sent powerful messages, but others proved to kill the celebratory mood completely.
10 presentation tips for effective audience engagement for your next public speaking presentation to ensure audience value in the program.
A mature law firm website incorporates the concept of integrated marketing and provides visitors with information and tools that are of value to them in making a decision regarding their legal concerns.
When the opportunity to work with the media arises, you need to be well prepared and media trained to ensure that the interview runs smoothly. I encourage every firm, no matter how big or small, to have a written media policy.
There was a time in the legal industry when it was practically unheard of for a lawyer to leave a law firm. That time is long gone in the legal industry as well as most other industries.