How to get the most out of your Avvo profile

There are many free and easy ways to benefit from Avvo without paying a dime and it all starts with your profile. If you haven’t already claimed your profile,to search for your name on, find your profile, then follow the link to claim your profile.

Completely fill out your profile

Avvo receives most of its information on attorneys from State Bar Associations but it doesn’t know everything about you. Double check your profile for accuracy and fill in the gaps. Remember the information you fill out on your profile is what a client sees when choosing an attorney to hire. Put yourself in the shoes of the potential client and ask, “What would I want to know?” Avvo polled its users and found the following sections to be the most important:


Your headshot is the first thing potential clients see in the directory and it speaks volumes. Attorneys with a headshot are 17x more likely to be contacted by a potential client.


The Avvo Rating is based on a proprietary algorithm. While the specifics aren’t public, the Avvo Rating is influenced by parts of the profile such as awards, publications, speaking engagements, and associations. Filling out these sections of your profile can influence your rating and set you apart from the competition. Peer endorsements (up to 15, depending on your relationship) will also impact it. Don’t forget to include the “to and from” dates on everything you add in your resume section. Without a completed date range items will not count towards your rating. The amount of time you’ve been practicing law for example, is weighted heavily in your rating, but this experience will not be reflected in your rating if the date range is not complete. Fresh out of law school? We recommend focusing of some of the other key sections mentioned and participating in Q&A.


Attorneys with just 3 client reviews get 15x more contacts than those without. People want to know your experience with previous clients. Think of the last time you went to a restaurant, did reviews impact your decision? Why wouldn’t they do the same when hiring an attorney? Get in the habit of requesting reviews from happy clients after each case. You can solicit reviews straight from the link on your Avvo profile.

Contact information

Now that the potential client likes what they see based on the information you have entered on your profile, make sure they can contact you when they are ready to hire. Update your current phone number and address to drive more contacts directly to your firm.

Practice area

Make sure your practice areas are represented accurately in the practice area pie. When people search for the practice area they need help with on Avvo, you will show up under that directory listing only if it is listed on your profile. Put yourself in the shoes of potential clients and make sure to use practice areas that are commonly known among people.

Participate in the legal Q&A forum

Avvo provides an opportunity for consumers to receive free legal advice from top-rated lawyers. Potential clients ask over 900,000 questions per month on Avvo. And this is a good thing, because attorneys who answer 15 or more questions per month, receive 10x more contacts from potential clients than those who don’t. The more questions you answer, the more your Avvo profile will show up in search results on and off Avvo.

Write a legal guide

Avvo offers you the opportunity to write and publish legal guides on their website. Writing a guide will increase your exposure, and by doing so, you will establish yourself as an authority in your practice area. You can also earn contributor points, which will be displayed on your profile and factor into your overall rating. After publishing a legal guide, it will link back to your profile and will also be indexed and found through organic search results.

The bottom line

We can learn alot from the millions of consumers that visit Avvo every year.  The data proves the New Legal Consumer is looking for more information about you before they hire. Invest a small amount of time in your free Avvo profile to become more appealing and relevant to today’s online consumer.

You can find and claim your profile here: