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Agenda

5:00 PM – 7:00 PM

Registration Open + Sponsor Booths and Avvo Hub Open

Palazzo Foyer & Ballroom


7:00 PM – 9:00 PM

Welcome Reception

Palazzo Ballroom
Note: Guest tickets available for purchase

8:00 AM – 9:00 AM

Sponsor Booths and Avvo Hub Open

Palazzo Café & Palazzo Sponsor Area
Breakfast Available


9:00 AM – 10:00 AM

Welcome & Lawyernomics Introduction

Mark Britton

Mark Britton

Founder and CEO, Avvo

Palazzo Ballroom, Plenary


10:00 AM – 10:45 AM

Avvo Product Announcement

Danielle Martin

Danielle Martin

Product Manager, Avvo

Cassondra Copeland

Cassondra Copeland

Director of Product, Avvo

Palazzo Ballroom, Plenary


10:45 AM – 11:15 AM

Break/Sponsor Booths and Avvo Hub Open

Coffee Break provided by How to Manage a Small Law Firm

Palazzo Foyer & Palazzo Sponsor Area


11:15 AM – 12:00 PM

Panel: Super User Lawyer Insights

Emily Randazzo

Emily Randazzo

VP of Sales, Strategy,
and Enablement, Avvo

Neama Rahmani

Neama Rahmani

President and Co-founder,
West Coast Trial Lawyers

Miriam Zakarin

Miriam Zakarin

Founding Partner, Treuhaft & Zakarin, LLP

Rachel Kugel

Rachel Kugel

Owner, Kugel Law Firm

Zaheer Shah

Zaheer Shah

Founder, Shah and
Associates, PLLC

  • Facilitator: Emily Randazzo, VP of Sales, Strategy and Enablement, Avvo
  • Avvo friendly lawyers:
    • Zaheer Shah
    • Rachel Kugel
    • Miriam Zakarian
    • Neama Rahmani

Palazzo Ballroom, Plenary


12:00 PM – 1:00 PM

Lunch/Sponsor Booths and Avvo Hub Open

Palazzo Café & Palazzo Sponsor Area

Practice-area Table Discussions


1:00 PM – 1:45 PM

Concurrent Breakout Sessions

Mike Ramsey

Mike Ramsey

President, NiftyLaw

Chris Dreyer

Chris Dreyer

Founder and CEO, ‪Rankings.io

BREAKOUT A: Your Nifty Guide to Local Search, SEO, and PPC in 2018
Ballroom EF

  • Mike Ramsey, President, NiftyLaw
  • Description: For beginner to advanced practitioners of search, Mike Ramsey will make sure you have the tools you need today to be found by search engines. He will cover the latest changes in Google, how to be successful in local search, SEO, and paid ads, and where trends show the future of search is heading. Using real examples from law practices, this session will have you ready to implement or improve your search strategy immediately.

BREAKOUT B: Advanced SEO – No Noobs Allowed
Ballroom H

  • Chris Dreyer, Founder and CEO, ‪Rankings.io
  • Description: This talk is about advanced and actionable SEO tactics made for law firms with the goal of getting you more clients, more cases, and more money. There’s no vague SEO theory here: we’re talking about a specific plan that is going to generate results. Chris Dreyer is going to show you, step-by-step, the best changes to make on your site. He’ll tell you exactly what Google is using to rank your site and give you local SEO tips that, up until now, were only known by his team.

1:45 PM – 2:00 PM

Break/Sponsor Booths and Avvo Hub Open

Palazzo Foyer & Palazzo Sponsor Area


2:00 PM – 2:45 PM

The Power of Voice Search and Digital Knowledge Management

Duane Forrester

Duane Forrester

Vice President of
Industry Insights, Yext

Description: Duane will be looking deep into today’s hottest topics. Voice Search and Digital Knowledge Management. Voice is changing consumer behavior and it’s explosive growth numbers mean businesses need to focus on this area now if they want to connect in meaningful ways with consumers. And the path to success is through an approach called Digital Knowledge Management, which sees you managing all aspects of your digital footprint in a manner that gains more attention from the search engines. Come to this session and learn how DKM is your path forward and how it’ll keep you connected with the consumer changes from new interfaces like voice and visual search.


2:45 PM – 3:00 PM

Break/Sponsor Booths and Avvo Hub Open

Palazzo Foyer & Palazzo Sponsor Area


3:00 PM – 3:45 PM

Concurrent Breakout Sessions

Seth Price

Seth Price

Founding Partner of Price Benowitz LLP,
Founder and CEO of BluShark Digital

Angela McIlveen

Angela McIlveen

Attorney and CEO,
McIlveen Family Law Firm

BREAKOUT A:  Growing Your Firm with Digital Marketing

  • Seth Price, Founder, BluShark Digital;  Partner, Price Benowitz
  • Description: From SEO to PPC to Blogging to Social Media and beyond. What is right for your practice and how can you leverage the right tool to grow your business? Seth Price will breakdown key elements of digital marketing and demonstrate the pros and cons of each. Join Seth as he shares the lessons of several decades of legal marketing and how he used digital marketing to grow Price Benowitz LLP from 2 to 30 lawyers in less than a decade.

BREAKOUT B: How to Grow an Inc. 5000 Law Practice in Ten Easy Steps

  • Angela McIlveen, Partner, McIlveen Family Law Firm

3:45 PM – 4:00 PM

Break/Sponsor Booths and Avvo Hub Open

Rotate to next breakout
Palazzo Foyer & Palazzo Sponsor Area


4:00 PM – 4:45 PM

How Innovation and Diversity Drive Financial Performance

Connie Collingsworth

Connie Collingsworth

Chief Business Operations Officer,
Bill & Melinda Gates Foundation

Jennifer Kline Shernoff

Jennifer Kline Shernoff

VP Marketing, Avvo

Topic: How and Where Diversity Drives Financial Performance


4:45 PM – 5:30 PM

Day 1 Keynote

Wendy Davis

Wendy Davis

Deeds Not Words Founder and
Former Texas State Senator

Palazzo Ballroom, Plenary


5:30 PM – 6:00 PM

Sponsor Booths and Avvo Hub Open


7:00 PM – 9:00 PM

Networking Reception

Tao Nightclub
Note: Guest Tickets Available for Purchase

8:00 AM – 9:00 AM

Breakfast | Sponsor Booths and Avvo Hub Open

Palazzo Café & Palazzo Sponsor Area


9:00 AM – 9:30 AM

5 Simple Ways to Build Client Trust

Esther Gehrman Sirotnik

Esther Gehrman Sirotnik

Corporate Counsel, Avvo

Palazzo Ballroom, Plenary


9:30 AM – 10:15 AM

Panel: Growing Your Practice Through Alternative Revenue Streams

Josh King

Josh King

Chief Legal Officer, Avvo

Brooke Moore

Brooke Moore

Founder, MyVirtual.Lawyer

Gabriel Cheong

Gabriel Cheong

Owner, Infinity Law Group LLC

Kimberly Y. Bennett

Kimberly Y. Bennett

Founder, K Bennett Law LLC

Palazzo Ballroom, Plenary

  • Facilitator: Josh King, Chief Legal Officer, Avvo
  • Panelists:
    • Brooke Moore, Founder at MyVirtual.Lawyer
    • Gabriel Cheong, Owner / Principal at Infinity Law Group
    • Kimberly Bennett, Founder Bennet Law, a virtual general counsel law practice

10:15 AM – 10:30 AM

Break/Sponsor Booths and Avvo Hub Open

Palazzo Foyer & Palazzo Sponsor Area  


10:30 AM – 11:15 AM

Concurrent Breakout Sessions

Jabez LeBret

Jabez LeBret

Chief Marketing Officer, GNGF

Mark Homer

Mark Homer

Chief Executive Officer, GNGF

Jacob Baadsgaard

Jacob Baadsgaard

Founder and CEO, Disruptive Advertising

BREAKOUT A: Is Your Online Presence Causing You to Lose Referrals?
Ballroom EF

  • Mark Homer, Co-founder and Chief Executive Officer, GNGF
  • Jabez LaBret, Co-founder and Chief Marketing Officer, GNGF
  • Description: Referrals still drive a lot of business for law firms and that is not going to change anytime soon. What has changed is that referrals are going online before they call you. This presentation will arm you with everything you need to protect your referrals online.

BREAKOUT B: Scaling Your Practice Profitably with Google AdWords
Ballroom H

  • Jacob Baadsgaard, Founder and Chief Executive Officer, Disruptive Advertising
  • Description: 76% of AdWords budgets are wasted. Learn the common mistakes nearly all law firm practices make and how fixing them could double your practice. Key takeaways: How much should I spend on Google to get an actual case? How to spend less and out perform your competition by effectively leveraging mobile. What effective ad copy and websites look like that convert into cases.

11:15 AM – 11:25 AM

Break | Move to next session


11:25 AM – 12:10 PM

Concurrent Breakout Sessions

Nicole Abboud

Nicole Abboud

Owner, Abboud Media

Alycia Kinchloe

Alycia Kinchloe

Owner, Kinchloe Law

Mark C. Palmer

Mark C. Palmer

Professionalism Counsel,
Illinois Supreme Court Commission
on Professionalism

BREAKOUT A: Creating Compelling Content Through Video, Podcasts and Other Marketing
Ballroom EF

  • Nicole Abboud, Founder, Abboud Media
  • Alycia Kinchloe, Owner, Kinchloe Law LLC

BREAKOUT B: Blueprint for Using Mentoring to Improve Your Practice
Ballroom H

  • Mark C. Palmer, Professionalism Counsel, Illinois Supreme Court Commission on Professionalism
  • Description: Why is legal mentoring more important now than ever before, and why law firms and law departments (big and small) need to embrace it to keep pace with the future of the profession.

12:10 PM – 1:00 PM

Lunch/Sponsor Booths and Avvo Hub Open

Palazzo Café & Palazzo Sponsor Area

Practice-area Table Discussions


1:00 PM – 1:45 PM

Concurrent Breakout Sessions

Erin H. Gerstenzang

Erin H. Gerstenzang

Owner, EHG Law Firm

Gyi Tsakalakis

Gyi Tsakalakis

Founder, AttorneySync

BREAKOUT A: Designing Your Law Firm to Work for You
Ballroom EF

  • Erin H. Gerstenzang, Owner, EHG Law Firm
  • Description: Improve client experience, lower costs and reduce errors by adopting new business tools and systems. The availability of inexpensive and easy-to-use digital tools and systems means that much of the minutia of legal and administrative work can now be done automatically. Learn how to use automation tools and technology to simplify the practice of law, improve client service and recapture hours per week of lost time.

BREAKOUT B: 45 Ways to Make Your Firm More Client-centric
Ballroom H

  • Gyi Tsakalakis, Founder, AttorneySync
  • Description: Let’s talk about how putting clients at the center of your practice can help you earn more business. Attendees will learn how to: (1) Implement client feedback systems and put client feedback to work, (2) Deliver remarkable client service experiences, and (3) Discover ways to put happy clients to work in singing their praises

1:45 PM – 2:15 PM

Break/Sponsor Booths and Avvo Hub Open

Palazzo Foyer & Palazzo Sponsor Area


2:15 PM – 3:15 PM

The Age of Data Driven Law

Patrick Palace

Patrick Palace

Owner, Palace Law

Jack Newton

Jack Newton

Co-founder and CEO, Clio

Description: Data, metrics, predictive analytics are todays buzzwords for law firm success. Everyone wants them, but few know how to create and collect data, and fewer yet know how to calculate the critical Key Performance Indicators (KPIs) that they need to build, grow and run a successful small and medium sized firm. This workshop will show you why data collection is critical to your future success, how you can collect it, necessary KPIs, and most importantly how you can leverage your data to increase your caseload, dramatically increase your profit, revolutionize your marketing and build your own predictive case outcome model.


3:15 PM – 4:00 PM

Day 2 Keynote

Dan Abrams

Dan Abrams

Chief Legal Affairs
Anchor, ABC News

Palazzo Ballroom, Plenary


4:00 PM – 4:30 PM

Closing Session

Jason Moss

Jason Moss

General Manager, Avvo

Palazzo Ballroom, Plenary