Skip to main content

Agenda

12:00 PM – 1:00 PM

Registration


1:00 PM – 2:00 PM

Workshop 1 – Marketing Strategy 101 from Susie Peters

Susie Peters

Susie Peters


2:00 PM – 3:00 PM

Workshop 2 – Marketing Content/Email from Julie Clarkson and Gillian Amas

Gillian Amas

Gillian Amas

Julie Clarkson

Julie Clarkson


3:00 PM – 4:00 PM

Workshop 3 – Social Media 101 from Matt Longman

Matt Longman

Matt Longman


4:00 PM – 5:00 PM

Workshop 4 – PR 101 from Diane Geurts and Meghan Lockhart

Diane Geurts

Diane Geurts

Meghan Lockhart

Meghan Lockhart


7:00 PM – 9:00 PM

Poolside Welcome Reception

* Workshops are limited in space and you must register separately

8:00 AM – 9:00 AM

Registration/Exhibitor Pavilion Open


9:00 AM – 10:00 AM

Welcome & Presentation from Avvo CEO Mark Britton

Mark Britton

Mark Britton

Founder and CEO, Avvo


10:00 AM – 10:40 AM

Product Update from Avvo Sachin Bhatia

Sachin Bhatia

Sachin Bhatia

Chief Product Officer, Avvo


10:40 AM – 11:00 AM

Break 1


11:00 AM – 11:30 AM

Marketing from Avvo CMO Jason Moss

Jason Moss

Jason Moss

Chief Marketing Officer, Avvo


11:30 AM – 12:00 PM

Exhibitor Pavilion Open


12:00 PM – 1:00 PM

LUNCH


1:00 PM – 1:45 PM

CLE Session – Embrace Standardization: Ethics and Opportunity in Limited-Scope Services

Josh King

Josh King

Chief Legal Officer, Avvo


1:45 PM – 2:45 PM

Law Firm SEO from Seth Price

Seth Price

Seth Price

Founding Partner of Price Benowitz LLP.


1:45 PM – 2:45 PM

Law Firm Marketing – A Failure to Plan is a Plan to Fail

Christopher T. Anderson

Christopher T. Anderson

President & COO

As a Law Firm Owners we know that we need to “do marketing.” There is no shortage of vendors knocking on our doors to sell us some “marketing.” More leads. More calls. More money! The problem is, nobody talks to us about the one thing we must have! A Marketing Plan. A succinct, written document that explains

* What the marketing is supposed to do for us;

* Why we find that important;

* What we are going to measure; and

* What the Return on Investment is going to be.

Come work through how to build a real marketing plan. In one brief talk, we will learn how to set goals, decide on metrics, design the plan … and implement it. This will arm you to have real conversations with marketing firms, and to consume their services in a way that will get you results. This will help make you a better customer for them, and give you the tools to make your marketing much more profitable.


2:45 PM – 3:45 PM

Mind Full or Mindful? 10 Tips to Find Greater Success from Within

Patrick A Palace

Patrick A Palace

Owner of Palace Law

When was the last time you stopped; stopped to listen to your breathing and reflected on your life? Most lawyers, like other busy professionals, don’t take the time to pause. We tend to be over achievers who don’t pay attention to the signs of stress, sleep loss, fatigue, anxiety, depression, weight gain or loss, and other signs that that something is wrong.

Mindfulness is a tool that helps us connect to our bodies, thoughts, emotions and helps us be better listeners, pay closer attention to the present and improves our decision making. Mindfulness trains us to focus on the moment, which happens to be the only place we can actually make a difference.

What you need is real tools for happiness and success; tools that improve your work life, your trial game, your relationship with those around you, and most importantly, your relationship with yourself. Inspiring leadership begins here. In this one hour journey, Patrick Palace will share his life lessons and tools to help you find the better life that you may not realize your missing.

 

 


2:45 PM – 3:45 PM

Get Your Life Back: A Playbook for a Happier, Healthier and More Effective You

Ozan Varol

Ozan Varol

Founder, Effective Lawyer

If you’re like most lawyers, life is coming at you faster than you can manage it.  You feel busy but not necessarily productive.  You’re thinking too much, juggling too much, and doing too much.  One meeting after another, one deposition after the next, your time is being hijacked by other people.

In this session, you’ll learn how to get your life back.

Ozan Varol, the founder of Effective Lawyer, was an overwhelmed attorney before he became a law professor and a Leverage certified productivity coach.  

He’ll share with you proven strategies to control stress, stay motivated, cut out the junk, and most importantly, get more time out of your day.  You can use that time to sleep in, learn to play the guitar, take a welding class, or read a book for fun—you name it!

You worked hard to get to where you are.  Attend this session to find out how you can create a life where you—not others—are in control.


3:45 PM – 4:00 PM

Break 2


4:00 PM – 5:00 PM

The Future of Client Acquisition for Law Firms

Michael Mogill

Michael Mogill

President, Crisp Video Group


7:00 PM – 9:00 PM

Networking Reception at the Hyde Nightclub

8:30 AM – 10:00 AM

Registration/Exhibitor Pavilion Open


10:00 AM – 10:15 AM

Opening Remarks


10:15 AM – 11:15 AM

Keynote Speaker Tom Breitling

Tom Breitling

Tom Breitling

Founder and CEO, Breitling Ventures


11:15 AM – 11:30 AM

Break 1


11:30 AM – 12:00 PM

The Future of Law in 30 Minutes: Four Dynamic Speakers Share Their Vision for our Profession in 6 Minutes Each

Dan Lear

Dan Lear

Director of Industry Relations, Avvo

Vanessa Vasquez de Lara, Esq.

Vanessa Vasquez de Lara, Esq.

Vasquez de Lara Law Group

Nicole Abboud

Nicole Abboud

Abboud Media

Andrew Arruda

Andrew Arruda

CEO & Co-Founder ROSS Intelligence


12:00 PM – 12:45 PM

Legal Research from Avvo Director of Strategic Insights Nika Kabiri

Nika Kabiri

Nika Kabiri

Director of Strategic Insights, Avvo


12:45 PM – 1:45 PM

LUNCH


1:45 PM – 2:45 PM

Reboot Your Law Practice – You can learn to have a successful law practice

Scott Limmer

Scott Limmer

The Law Offices of Scott J. Limmer

Join Scott Limmer, an attorney who watched his once thriving solo practice lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking, he was able to analyze, reboot and regrow his practice. He gives practical advice about how you can too, including how to
  • Take a personal and professional inventory
  • Create a business plan
  • How to build relationships if you don’t like to network
  • Establish your online presence
  • Build a niche practice

1:45 PM – 2:45 PM

Betting On Your Brand

Jennifer A. Brandt

Jennifer A. Brandt

Co-Chair Family Law Department at Cozen O'Connor

Jennifer Brandt is frequent legal commentator on local and national news stations including Fox News and CNN and a regular contributor to Avvo’s Lawyernomics blog will discuss the importance of building a brand as part of your overall marketing plan. Whether you are part of a large law firm or solo practice developing a brand distinguishes you from the competition. Jennifer will provide practical tips that can be implemented immediately to build future success.


2:45 PM – 3:00 PM

Break 2


3:00 PM – 4:00 PM

The Report Cards You Never See

Rob Thomas

Rob Thomas

VP Sales at Latitude Connect

This session will give you unique insights into the mind of the client who is evaluating their experiences with you and your firm. Given the increasingly competitive market, and the ease of finding other counsel, successful lawyers understand how their clients assess their performance so that they can maximize the generation of new business.

This session will begin with an inside look into the systems that business clients are using to compare the performance of their outside counsel (costs vs. results, budget performance, allocating work to the right level, predictive accuracy, etc.). You will then get a look at the newest system that law firms are using to significantly improve the experiences of their individual and small business clients to garner more repeat business and referrals.

From this session, you will come away with a new appreciation of how your clients evaluate you and your firm, and what concrete steps you can take to ensure that they bring you more work and referrals. Time will be reserved for discussion, so come ready to share the specific ways that you have earned high marks from your clients.


3:00 PM – 4:00 PM

Refine your LinkedIn message; communicate your personal and firm’s brand

Marc W. Halpert

Marc W. Halpert

LinkedIn Trainer and Evangelist

Over 467+ million people are LinkedIn all around the world; you and the staff at all levels in your law firm can be trained to optimize the predominant social networking platform among business-minded professional people.

 

In a fast-paced session, attendees will become well-versed in how to manage their personal profile page, with emphasis on branding themselves in accord with the marketing of the firm, and how to best network with like-minded professionals/clients to improve revenues for the firm.

 

Designed for those who know they need to make their use of LinkedIn effective (especially crucial now after the recent desktop user interface change), but need to know what they can do to stand out, this seminar is given with a focus on the personal and corporate branding capabilities of LinkedIn.

 

Open time for Q&A to address concerns and show tips and techniques.


4:00 PM – 4:30 PM

20n20

Dan Lear

Dan Lear

Director of Industry Relations, Avvo