How to Create a More Cohesive Cross-Platform Web Presence

Posted in Legal marketing

It’s no secret that having a strong presence on the web is one of the most important things that a firm can focus on when it comes to marketing. In order to get the most out of the Internet, it’s important to embrace a variety of different platforms. Social media is essential, as is having a well-designed website and a regularly-updated blog. Juggling a number of different online outlets can be easier said than done, especially if you want to do it right.

It takes a great deal of focus and planning to create a cohesive web presence when you’re dealing with a number of platforms, but there are a few things you can do to help ensure a streamlined process.

Pinpoint The Audience You’re Trying to Appeal To

Everyone uses the Internet in their own specific way. Some are far more prone to using social media sites like Facebook and Twitter to get their information, while others prefer to subscribe to RSS feeds or simply browse for a firm’s website. As one might expect, this can make it somewhat difficult to determine where one’s focus should lay. For best results, you should always come up with a plan that highlights specific key subsets of your audience that you’re looking to appeal to, which might mean focusing more on social media consistency than anything else, for example. The easier you can make it for your audience to engage, the better.

Consider The Voice of Your Firm

If there’s one thing that gets in the way of creating an across-the-board cohesive web presence for many firms, it’s maintaining a consistent voice across platforms. Every media outlet is unique, which can easily tempt one to take a different approach to each voice-wise. This can create a disconnect, however, and should be avoided whenever possible. Your audience should be able to get the same feel for your firm when visiting your social media pages as they would browsing your website, as this is the only way to create a true understanding of what’s to be expected during an initial consultation.

Focus on Keeping Up

When you come up with a great plan of attack, things usually start out strong as a result of initial momentum. Keeping up, however, can be more time-consuming than many people realize. It’s a conundrum that is as old as the Internet itself, and many people find themselves falling prey to the problem. Ideally, you should create a plan that outlines when and where you’ll be posting. Sticking to this type of schedule will ensure that you don’t overload your audience nor provide them with less information than they might prefer.

When everything works together across platforms, the results your firm may see can be extraordinary. Take the right approach, and it’ll happen sooner than you think.