For many law firms, 2014 is already off to a great start. Small businesses in general are benefiting from an increase in consumer confidence, and business owners are more optimistic about the future than they have been in some years. If there’s anything that attorneys can do to improve their reach this year, it’s keep tabs on the latest trends in social media. It’s no secret that social media is here to stay, and the more you can do in order to take advantage of some of the most pertinent trends, the better your chances of increasing your client base will be. Here are four of the top trends in social media for 2014, all of which can make a big difference for your firm.
1. Video Ads on Facebook
As far as social media networks go, there’s nothing more pertinent than Facebook at the moment when it comes to advertising. The platform allows you to embrace multiple different types of advertising, and while it’s possible to rack up quite a bill by using the service in such a way, basic ads are quite cheap. Video ads are the wave of the future and are quickly becoming a major centerpiece on the Facebook network. Creating an ad that speaks for your firm can take some time, but it’s well worth the effort.
2. Increasing Advertising on Twitter
Twitter has long been one of the best social media networks for lawyers, and things are only looking to improve thanks to an influx of advertising. Because of a recent IPO, advertising via Twitter is increasing steadily and becoming more pertinent to shareholders. Utilizing Twitter as an advertising platform is a simple, effective way to increase your firm’s presence on the web, and it doesn’t have to cost you a veritable fortune.
3. Google+ Ads
Google+ has had a hard time getting off the ground – that is, up until now. As the service is now becoming more thoroughly integrated into Google’s services (such as Gmail), its user base is no doubt increasing and will have a major impact in 2014. The service is still devoid of ads, but it appears as if this is going to change, thanks to the company beginning to test Post+ Ads. It’s not yet clear what this will mean for businesses, but it’s likely that Google+ will soon be a big player among advertisers.
4. Appeal to Different Audiences Using Different Networks
If there’s one thing that has become clear, it’s that new social media networks are popping up regularly. Many of these die as fast as they are born, but some — Pinterest, Instagram, etc. — have proven the test of time and are here to stay. Lawyers can use each prominent network to appeal to a different audience, as there is no such thing as “one size fits all” in social media. By appealing to as many different groups of people as possible, you’ll be increasing your reach and diversifying your audience, all in a relatively short period of time if you’re careful with your planning. Social media isn’t going away and is only going to increase in popularity. Utilize the above methods, and 2014 will be a great year for increasing your firm’s web presence.