The 7 laws of attraction—for the Modern JD

October 20, 2016 at 10am PT / 1pm ET

Finding the right clients today is a lot like online dating. The way that people find a date has changed dramatically with eHarmony, Ok Cupid, and Tinder, but the rules of attracting and making another person “yours” really haven’t. The same is true of matching with a good legal client. In this webinar, Dan Lear, Avvo’s Director of Industry Relations, walks attorneys through the 7 laws of attraction – for lawyers, to leverage in today’s online world.

Lawyers who view this webinar will learn how to:

  1. Identify your ideal client type
  2. Personalize and highlight your brand
  3. Develop an actionable marketing plan
  4. Focus on communication style
  5. Educate your potential clients
  6. Leverage your client and attorney networks
  7. Embrace the devil in the details